With a human centered approach to business innovation, we work with organizations seeking growth.
What we do
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Innovation assessment
Understanding current internal and external forces as well as the future ambition, is the foundation for change. Early opportunity ideation opening up the landscape for future growth.
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Customer needs
A deeper knowledge of your current and future customer’s needs, to target your innovation efforts where it bring most value.
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Ideation workshops
Whether your organization has a backlog of ideas, existing products or services to be improved or you need to quickly come to new business ideas, we facilitate the sessions you need.
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Concept development
Helping you link customer needs to new ideas, we manage the prototyping and testing phase. Testing and failing fast, at low cost in safe environments for a more secure implementation.
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Capability review
We assess the capabilities needed to bring concrete ideas to market. Matching these against your resources and people, we help you plan for what will make your team succeed.
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Building teams
Integration of cross-functional, inclusive, and diverse teams to maximize the development and launch of new concepts and products. We have the experience to help you build innovation winning teams from scratch, or reorganizing the set up you have.
"Innovation is the ability to see change as an opportunity – not a threat"
Steve Jobs
How we work
Each project is unique and tailored to your specific needs. Therefore, our engagement always starts with a conversation and assessment of how might we assist you.
Below, we have covered in five simple steps how our unique skills and experiences come into play.
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Successful and repeatable innovation can be described as an engine. As any engine, the innovation engine consists of many parts which need to engage and interact to move forward.
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Marsenda delivers key parts in three main areas: Opportunity creation, capability building and the clever interaction between them.
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Opportunity creation is the design driven creation of new products and services taking the starting point in the needs of customers and users. Capability building is creating the culture, organisation and tools enabling you to act on the opportunities.
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No engine runs without fuel. To power your innovation you need to fuel it with a powerful mindset and resources to gain traction.
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Setting these parts in motion will enable you to create new opportunities and growth repeatedly.
“The longer you’re in this industry, the more you learn that the mistakes of omission are much, much worse. You had it. It was in your hand, and you could have done it, yet you didn’t do it. You weren’t open enough; you found some way to talk yourself out of it.”
Marc Andreessen