You want to learn from those who have succeded and failed more that the average

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Purpose

We want to help you make a positive impact on your organization and the World

Principles

 

“You are not Apple or Elon Musk”

Be true to who you are, put in the work and you will make a difference.

 

“Your customer has all the power”

It starts with being obsessed with your customers and users.

 

“Break the rules”

If you want to truly innovate, you need to do something different.

 

“There is no silver bullet”

Successful innovation is difficult and requires hard work.

 

“An offer worth paying for”

A great idea nobody wants to pay for is worthless

 

“Enjoy the ride”

Make sure your teams are resilient and have fun along the way.

The team

 
Marta Tantos Aranda

  • Founder

    International innovation leader with a proven track record in the innovation engine at the LEGO Group. Understanding consumers and users, to develop premium products and services worth paying for.

  • Founder, Marsenda Innovation

    Senior Innovation Director, LEGO

    Senior Concept Manager, LEGO

    Industrial Designer, LEGO

    Industrial Design Postgraduate

    B.Sc. Industrial Engineering

 
Martin Riber Andersen

  • Founder

    Creative Innovator and executive leader with extensive product development, capability building and partnership experience with world leading premium brands.

    Institutionalizing strong product development and capabilities across various cultures and disciplines.

  • Founder, Marsenda Innovation

    Senior Vice President, Stokke

    Innovation consulting, PARK

    Client service and partner, Copsø

    Creative Director, LEGO

    MBA